{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Naavik Gaming Podcast","title":"Launching Original IP on Roblox","html":"","width":"100%","height":180,"duration":3936,"description":"\nIn this episode, podcast David Taylor is joined by Alexander Hicks, the co-founder of Twin Atlas, one of the most innovative studios in the Roblox ecosystem. Twin Atlas is the team behind blockbuster experiences like Creatures of Sonaria, which ranks among the top 30 Roblox games in terms of revenue and engagement according to CreatorExchange.io.\n\nAt the time of this recording, Twin Atlas experiences are drawing 50,000+ concurrent players, with recent peaks nearing 100,000 CCU. They've also built three experiences that have surpassed 1 billion plays—a rare feat on the platform.\n\nWhat sets Twin Atlas apart is their ability to consistently launch original hits, in contrast to the growing trend of game acquisitions among top Roblox developers. From his early work with Red Manta to the strategic merger that formed Twin Atlas, Alex shares valuable insights into:\n\nBuilding high-performing games from scratch\nNavigating the evolution of the Roblox platform\nPushing the boundaries of animation, gameplay, and live ops\nThe creative process behind long-term engagement\n\nIf you're curious about how top-tier Roblox games are made—and what it takes to build a sustainable studio in the UGC ecosystem—this episode is a must-listen.\n\nWe’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.\n\n\nWe’d also like to thank nSure.ai for making this episode possible! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact\n\nIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.\n \nWatch the episode: YouTube Channel\nFor more episodes and...","thumbnail_url":"https://img.transistorcdn.com/I6fElHVztPSpIDUYjOOJIkFaMWeOFfzmuK4Zvdw4g2k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYWVl/NmFiNWZkNTg2NDJh/ODQ0NjIzNmRiMDdl/YjJjOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}