{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lead the People","title":"#42: Great Leaders Tell Great Stories with Robert Mattson","html":"","width":"100%","height":180,"duration":2096,"description":"Robert founded INTRIGUE (formerly ITM Speakers) based on the idea that communication started with intrigue and ended with impact. He guides the company using lessons learned from decades as a high-tech marketing executive at companies such as ADP, Ceridian and SmashFly Technologies, and skills he's developed as an actor, playwright, programmer, electrical engineer, photographer, videographer, and musician. Robert has been on stage at national and international events as well as being published by such wide-ranging places as the Java Developer's Journal, The Compensation Handbook, and Concord Theatricals.\nTop 3 Takeaways\n\nTell the whole story. Rather than simply present the facts, be sure to take your followers on a journey. Appeal to their need for relevance, relatability, and reassurance.\nPractice makes persuasive. You’ve likely seen a smooth and polished storyteller before. What you didn’t see is the number of hours and cringey attempts they put into honing those skills. Make a similar investment in your own storytelling.\nMake it stick. The benefits of a great story last long after the telling is done. The emotional shift you create can help those around you get over their obstacles and warm up to change.\n\nFrom the Source\n“Storytelling is the way that our minds absorb and store information.”\n\"It's actually putting information into a format that the brain will naturally absorb and remember, and using all of the different elements of storytelling to hit all the levers in the brain. So not only remember and store this, but store it in a place where you are going to call upon it early. It's basically putting it at the top of the stack.​”\n“Leadership is sales. You're just selling an idea, not a product.”\n“It's showing your passion because how do you expect people to be passionate about something unless you can convey your passion in it? And if you are stuck in this whole features, facts, function world of ‘I'm going hit all the logical triggers’, but you don't...","thumbnail_url":"https://img.transistorcdn.com/o852s7Ljq2fxvNhM2wAX6FEYs5tcnEvuQ7Pb0h1_KDE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODhm/YzA1ZTg2MDllZThi/OTE2ZWQ4YmEyNWI0/MWRlMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}