{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"How to Build a Brand with LinkedIn | 845","html":"","width":"100%","height":180,"duration":2743,"description":"On this episode of The Inside BS Show, Dave Lorenzo sits down with Kait LeDonne, founder of Brandwise Media and one of the most sought-after experts in B2B branding and LinkedIn-based lead generation. Kait unpacks how she helps business owners, authors, and thought leaders develop a compelling personal brand that drives real results. She and Dave challenge the traditional definitions of branding, argue for a client-centered approach, and reveal how clarity and consistency can exponentially increase lead flow on LinkedIn.Kait shares the inside scoop on her own entrepreneurial journey, beginning with a high-stakes branding role during the post-2008 recession, and explains how those experiences gave her unique insight into both corporate and personal branding. From developing lead gen strategies for class-action attorneys to helping overwhelmed CEOs reclaim their time, Kait explains why a \"done-with-you\" model is the key to success in modern professional branding.If you want to stop wasting time on vanity metrics and start building a brand that attracts your ideal clients, this episode is a masterclass in what actually works in today's fragmented digital marketplace.What You’ll Discover Today:Why branding is actually about serving—not showcasing—yourselfThe #1 reason most lead generation campaigns failHow to use LinkedIn to reverse-engineer your network and dominate B2B marketingThe difference between content that converts and content that gets likesWhy Kait built a “done-with-you” model to help busy founders get visibleKey Topics Discussed:Kait’s origin story and lessons from high-pressure M&A environmentsHow personal branding impacts corporate brand equityWhy engagement metrics on LinkedIn can be misleading (and what matters instead)Building a pipeline from scratch with only a list of 2,000 and zero contentThe biggest fears professionals have about putting themselves onlineThe exact onboarding process Kait uses to map client avatarsWhen to accept LinkedIn...","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}