{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"You don’t need more marketing. You need more focus; with best selling author Mike Michalowicz","html":"","width":"100%","height":180,"duration":1356,"description":"If you’ve ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.\nBecause what if the real problem isn’t visibility at all?\nIn this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don’t want to hear: growth doesn’t come from doing more… it comes from doing less, better.\nDrawing from Mike’s Pumpkin Plan framework (a core influence behind Melissa’s Visibility Blueprint), this episode explores why so many business owners are stuck in overwhelm, and how narrowing your focus can actually make you more visible, more profitable, and more in demand.\nTogether, they dive into the hidden trap of trying to “market your way out” of a focus problem, how identifying your best clients changes everything, and what it really takes to build a business that feels aligned and sustainable.\nIf your business feels scattered, inconsistent, or like it’s working harder than it should… this episode is your permission slip to simplify.\nIn This Episode, We Cover:\nWhy most business owners think they have a visibility problem (but actually don’t)\nThe difference between a marketing problem and a focus problem\nHow “too many pumpkins” shows up in your services, clients, and marketing\nWhy narrowing your focus makes your messaging instantly clearer—and more powerful\nThe mental hurdle of letting go of clients (even when you need the revenue)\nHow to identify which “pumpkins” to remove first in your business\nWhat happens when you fully commit to your best clients and best work\nThe real-life transformation business owners experience when they implement The Pumpkin Plan\nMike Michalowicz (my-CAL-o-wits) is the entrepreneur behind multiple multi-million-dollar companies and the author of bestselling books including Profit First, Clockwork, The Pumpkin Plan, and All In. His newest book, The Money Habit, a fresh and practical...","thumbnail_url":"https://img.transistorcdn.com/3kS_QPnQg9J3GHriEhLsVpJvK8CXKkqRK60JvY-x4cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZGFh/ZjczNTI5YzUzYTkz/Mzg4MzJkY2UzOGI5/ZWE5Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}