{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger","html":"","width":"100%","height":180,"duration":2474,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Brittany Berger came up with the idea for the Work Brighter newsletter* How Work Brighter evolved as she continued to work her day job—and then as she struck out on her own* What her current vision for Work Brighter is and how it informs her growth strategy* Why Brittany chose to think of her company more like a software company than a content company\n\n\n\n\n\nA side business can be your main focus.\n\n\n\nMike McDerment founded Freshbooks—a company that now reportedly brings in over $50 million in revenue each year—because he saved over an invoice he was working on for his internet marketing consultancy.\n\n\n\nBut Mike didn’t quit his existing business to start a new one. He started building it on the side.\n\n\n\nAnd well before Freshbooks started making, well, really any measurable amount of money per month, he figured out a way to devote 80% of his time to making that company and his solution for small business owners like him a reality.\n\n\n\nHe made the new company his top priority, even though it wasn’t paying his bills.\n\n\n\nThis probably seems pretty counterintuitive. Don’t you want to prioritize what’s making you money?\n\n\n\nSure, prioritize what’s making you money if it’s what you want to continue doing and has the potential to grow into the kind of company you really want to run.\n\n\n\nBut that wasn’t the case for Mike. He saw the potential of Freshbooks long before anyone else did. He knew that Freshbooks wasn’t just a great idea—it had the potential to far exceed the earning and impact potential of the business he was currently running.\n\n\n\nNow, today’s show isn’t about Mike—but you can get the full scoop on what worked to get Freshbooks off the ground in the early days and what worked to reinvent it when they need to leap ahead of the market in Episode 152.\n\n\n\nBut Mike’s story is the perfect introduction to Brittany Berger‘s story.\n\n\n\nYou see, Brittany is all-in on the seed she’s planted, just like Mike. And, just like Mike, it’s not her...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}