{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"PPC vs. SEO (For Small Businesses and Contractors)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a418b005\"></iframe>","width":"100%","height":180,"duration":905,"description":"✔ SEO helps you build a long-term marketing 'flywheel'\n✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly. \n✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.\n✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.\n✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.\nUse paid ads to promote your best content and videos on Facebook.\n✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}