{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 331: Embracing Simplicity With Brigitte Lyons & Sophy Dale","html":"","width":"100%","height":180,"duration":2906,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How Sophy Dale decided to let go of 2 of her 3 businesses and just focus on one and why figuring out a novel distribution strategy was a key part of the decision* Why Brigitte Lyons paid attention to what would break if her business grew to figure out how things needed to become simpler* Why Brigitte chose to focus on long-term client engagements* How Sophy is actually able to get more support now that her business is simpler* The tools and software that they use to run their streamlined businesses* And, of course, the incredible results of all of this simplification!\n\n\n\n\n\nSo… things have gotten complicated.\n\n\n\nYour business is a mess of competing priorities. Mismatched marketing messages. Dusty old brand positioning. Stale offers. And the clutter from all the times you’ve tried to solve problems by doing more.\n\n\n\nIt’s easy to think that all of this unproductive complexity is a sign that you screwed up—that you’re not very good at this whole building a business thing.\n\n\n\nBut that ignores the fact that all of us have been programmed from birth to equate more work with good work, checking more things off the list with checking the right things off the list.\n\n\n\nToday, I’ve got part 2 of my conversation with Brigitte Lyons & Sophy Dale about simplifying their businesses. But first, I want to explore a key aspect of how we let things get so complicated in the first place.\n\n\n\nLast month, I read a book that I just can’t stop quoting or recommending—and I’m not gonna start today.\n\n\n\nThe book is Can’t Even: How Millennials Because The Burnout Generation. Yes, I’m a millennial—an elder millennial to be specific. And I deeply and profoundly relate to everything in this book. But as the author, Anne Helen Petersen, points out the systemic causes of our burnout culture are felt by every generation—just with slightly different results.\n\n\n\nPetersen writes:\n\n\n\nBarring a significant, psychology-altering intervention, once someone equates “good” work...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}