{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Successful Barrister","title":"Ep. 78 - How to Build a Diversified Marketing Portfolio as a Law Firm","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a43b850a\"></iframe>","width":"100%","height":180,"duration":2672,"description":"Did you know building a diversified marketing portfolio is easy? That’s the dumbest thing Marc’s ever said. In this episode of the Successful Barrister, Marc Whitehead & Diana Berry break down how to build a diversified marketing portfolio as a law firm. Hear why diversification matters in your marketing mix, an overview of their current marketing mix, the importance of defining marketing campaign goals & timelines, when to cut losing marketing campaigns in your law firm, and how to audit your marketing mix as a law firm. Should we just drop everything and go back to the Yellow Pages?Learn more about the Successful Barrister at SuccessfulBarrister.com, Marc Whitehead & Associates at DisabilityDenials.com, and contact Marc Whitehead at Marc@MarcWhitehead.com to get a copy of his marketing plan.","thumbnail_url":"https://img.transistorcdn.com/Z3RXucwshxpw-Muy18ILlgR1sYl6tBEMs9ha8xpK1jA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZGY3/NWZkMWQ2MWMyODlk/OGYxYjY0ZjIwYmY1/YWU3Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}