{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bold Brand Show","title":"Making Marketing a Strategic Driver of Business - Marci Thompson, DES","html":"","width":"100%","height":180,"duration":2876,"description":"On today’s episode, we’re chatting with my friend, Marci Thompson.\n\nCurious. Innovative. Passionate.\n\nMarci is a visionary leader dedicated to elevating organizations and people. As CEO of the Society for Marketing Professional Services, she leads a team of leaders, driving strategic growth, innovation, and operational excellence to serve a community of over 7,300 professionals across architecture, engineering, and construction (A/E/C) firms.\n\nWith a strong background in organizational strategy, professional development, and experience-driven marketing, Marci stewards a multi-million-dollar organization, aligning resources, talent, and technology to enhance membership value, expand industry influence, and ensure financial sustainability. \n\nMarci studied Social Work at Bowie State University and is certified in instructional design, digital event strategy (DES), and diversity and inclusion (d+i). Previously, Marci served as Publisher of SMPS’s award-winning Marketer journal and has been a contributing writer for industry publications. A two-time book author, she continues to shape thought leadership and drive transformation in the A/E/C space.\n \nMarci, welcome to the Bold Brand Show!\n\nhttps://smps.org\nhttps://www.linkedin.com/in/marci-thompson/\nhttps://www.smps.org/about-the-foundation/\nhttps://amplifyaec.org/\n\n:::::\n\nOpen Asset\n\nToday’s show is brought to you by Open Asset.\n\nAEC pursuits are more competitive than ever, and the best firms know it’s not just about what you say, but what you show.\n\nIn fact, 72% of AEC marketers agree: visual content is the key to winning work. \n\nThat’s where OpenAsset comes in. It’s the leading smart Digital Asset Management platform built for AEC firms.\n\nWith AI-powered tools for writing, searching, and tagging all your projects and files, it’s easier than ever to tell your firm’s unique story through visual content.\n\nAnd because OpenAsset integrates with top AEC tools, your project data and marketing content stay connected every...","thumbnail_url":"https://img.transistorcdn.com/O5TM1TN7g358g3SNNrss1P2gf7J2V0G_Dot7mG9hlgY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZWY2/NjBjNDdjZTVjYjc5/ZTcxNzUwNDdiZDAw/ODdkYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}