{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brand ED Podcast","title":"009: Defining Your Core Brand Message, part 2","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a47fb203\"></iframe>","width":"100%","height":180,"duration":1088,"description":"As we explored in part 1 of your Core Brand Message…\n\nMost brands and businesses struggle to define their core message.\n\nWhy?\n\nBecause it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through?\n\nIn part 2 of the episode on defining your Core Brand Message, you'll have answers to the final 2 questions:\n\nWhat are the ingredients of your core message?\nWhy does having a core message benefit you?","thumbnail_url":"https://img.transistorcdn.com/F3zs_C4sBp-e-ZzD3zGrZ1Cs-E7NAHu75ooHheZpqtc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODI1LzE2MTk5/NjU4NTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}