{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born","html":"","width":"100%","height":180,"duration":3278,"description":"Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.\nThey sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?\nIn episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.\nTopics covered:\nWhy scarcity and urgency are powerful persuasion techniques\nWhy makes people motivated to take action on promotions with a deadline\nThe best way to determine if there’s a market for your product or service\nHow to make a compelling first offer to your target audience\nWhen you should start preparing your customers for a product launch\nHow to hold people’s attention with email marketing\nThe day promotions are proven to have the highest number of sales\nHow many emails you should really be sending to your list\nWhy it doesn’t matter when people unsubscribe from your email list\n\nResources mentioned:\nDeadline Funnel\nInfluence: The Psychology of Persuasion\nThinking, Fast and Slow\nHooked: How to Build Habit-Forming Products\nHow to Send Emails with 83%+ Open Rates (Not a Clickbait)\nPerry Marshall\nSphere of Influence\nThe Ultimate Guide to Google AdWords\nAdvanced Google Adwords","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}