{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Return on Product Development Investment","html":"","width":"100%","height":180,"duration":185,"description":"If you don't know what type of return you are receiving then how do you know if it's a good investment?\nThis is the million dollar question I ask my B2B SaaS clients to which I usually either don't get a response or they tell me that it's a good question that should be answered.\nDo you know what your return is on product development investment?\nRelated Article - https://nxtstep.io/daily/product-development-return/\nFind Product-Market Fit Faster - https://nxtstep.io/fit/\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is the return that you're getting on your investment into product development. Now, when I first start working with my B2B SaaS clients, they almost never have any context for this, which is always surprising to me. The reason why this is so surprising to me is because this is consistently their largest expense as.\nTime, effort, resources, capital, largest number of all of those categories is can typically be found in a B2B SaaS organization as investment into product development. So the question when I ask it of the clients that I work with, when I simply propose, you know, what type of return are you getting from all of this investment and all of this activity, I usually get either crickets as a no response or a response along the lines of something.\nthat's a great question, but no one has asked it before, so that is always surprising to me for obvious reasons. But the, one of the other reasons why this is, I say, kind of alarming to me is because if you don't know what type of return you're receiving, then how do you know whether or not it's a good investment?\nIf you're not sure whether or. , the dollars that you're placing into something significant like that is producing a return, then you don't know whether or not it's a good investment. So we end up having a lot of dialogue around this, and that is really the catalyst for figuring out how to fix this in dialogue with my B2B SaaS clients.\nSo, we'll, that...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}