{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Espresso Hour","title":"Breaking Down Our $7,492 Paid Webinar Experiment","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a4ccfac5\"></iframe>","width":"100%","height":180,"duration":2128,"description":"👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.(00:00) - Intro(01:10) - The Paid Webinar Funnel Explained(05:02) - From Webinar to VSL: The Bigger Picture(08:34) - Sales Bottlenecks and Testing a VIP Offer(14:25) - Evaluating Performance Metrics and ROI(20:03) - Improvements for the Next Webinar Run(27:06) - Scaling Paid Channels Beyond Organic(34:02) - Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/","thumbnail_url":"https://img.transistorcdn.com/KGRKIUPFwOODxIVZ6TKF4XOXflKopCNHKeX2NwT7kDs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI2MjU5LzE2Mzk0/NDczNjctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}