{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Building the Influencer Marketing Platform Vidovo While Bootstrapping Through College with Elijah Khasabo","html":"","width":"100%","height":180,"duration":1240,"description":"In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning.\nTakeaways\nElijah Khasabo is the co-founder of Vidovo, an influencer platform.\nHe believes in bettering oneself by helping others.\nThe power of social media can significantly impact business success.\nViral marketing can be achieved through creative content strategies.\nEngagement metrics are more important than follower counts.\nConsistency is key in content creation and audience building.\nAI in video marketing raises questions about authenticity.\nIt's never too late to start creative marketing efforts.\nBuilding a community-driven platform can lead to organic growth.\nLearning from other founders is crucial in entrepreneurship.\nChapters\n00:00 Introduction to Elijah Khasabo and Vidovo\n01:45 The Founding Story of Vidovo\n05:29 Viral Marketing and Content Creation\n09:20 Sourcing Talent and Influencer Engagement\n13:13 The Importance of Consistency in Content Creation\n16:03 AI in Video Marketing and Authenticity\n17:56 Preparing for Holiday Marketing Strategies","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}