{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fireside with Founders & Leaders","title":"Unlocking the Power of Influencer Marketing with Georgia Goodwin of Digital Voices","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a515bbf1\"></iframe>","width":"100%","height":180,"duration":2288,"description":"Summary:\nIn this conversation, Rupert discusses the intricacies of influencer marketing with Georgia, the founder of Digital Voices. They explore the evolution of influencer marketing, the importance of data-driven strategies, and the role of empathy in leadership. Georgia shares her journey from traditional advertising to leading an independent agency, emphasizing the need for authenticity in influencer partnerships and the impact of female leadership in the industry.\n\nChapters:\n00:00 Introduction to Digital Voices and Influencer Marketing\n18:43 Understanding Influencer Dynamics\n25:22 Data-Driven Approach in Influencer Marketing\n31:36 The Power of Influencer Marketing\n33:26 B2B Influencer Marketing Strategies\n36:46 Content Strategy: Long Form vs Short Form\n\nwww.linkedin.com/in/georgia-goodwin-31641a53/\nwww.digitalvoices.com/","thumbnail_url":"https://img.transistorcdn.com/yK8sRdXK-WErq4a9P1rXjy9DaWIeny0koUOUAbacNgY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NTUz/NDRiNzY0N2E0MzY3/ZmYwNTYxMDA3NDk2/ZjQ4NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}