{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!","html":"","width":"100%","height":180,"duration":2915,"description":"Bio & Me is one of the UK’s fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week =  better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide.\nIn this latest episode, Fiona reconnects with Jon, four years after he first appeared on Brand Growth Heroes, when Bio & Me was hitting £1M in sales. Today? They’re doing £15–£20M annually.\nYou'll learn about: \nThe real growth journey: from founder hustle to scaling a national brand\nWhy great strategy means nothing without killer execution\nHow to balance taste vs. health in both product and communication\nWhy Jon still answers customer emails himself\nWhat it takes to win with retailers as a challenger brand\nThe magic that happens when you listen to your team and your shoppers\nJon shares candid insights into what it takes to grow a purpose-led food brand in today’s competitive market, without losing your soul or your edge.\nUseful Links \nBio & Me website\nFollow Dr. Megan Rossi on Instagram: @theguthealthdoctor\nConnect with Jon on LinkedIn\nFollow Bio & Me on LinkedIn\nMention: Eddie Yoon – co-founder of Category Pirates\n============================================================\nThanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm\n=============================================================\nIf you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.\nBut don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.\nAnd that starts...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}