{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Experiences","title":"A Chocolate CEO: Jean Thompson's 23-Year Bet on Herself (and Cocoa Farmers)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a52e2432\"></iframe>","width":"100%","height":180,"duration":3305,"description":"Episode: Jean Thompson, CEO of Maeve Chocolate\nWhat does it take to rescue a chocolate company after a literal earthquake, a departing CEO, and a distributor bankruptcy — all while raising kids and drawing no salary? Jean Thompson, founder and CEO of Maeve Chocolate (formerly Seattle Chocolate), knows firsthand.\nIn this episode, Mark sits down with his longtime entrepreneur friend Jean for one of the most candid founder stories you'll hear. After nine years of losing money, taking on home equity loans, and at least one roadside panic attack, Jean built a thriving, values-driven chocolate company — and rebranded it entirely in year 33.\n\nIn this episode, you'll hear:\nHow a Seattle earthquake in 2001 accidentally made Jean the owner of a failing chocolate company\nWhy \"this housewife is going to take the company to its knees\" became her rocket fuel for years\nThe brutal cash flow reality of physical product businesses — and why growth almost killed them\nWhat Jean saw visiting cocoa farms in Ghana (including tribespeople tasting chocolate for the first time)\nWhy she turned down Ferrari of Seattle during her divorce to keep the chocolate company\nThe bold, all-or-nothing rebrand from Seattle Chocolate to Maeve — named after a fierce Irish warrior queen\nHow immersive factory experiences, pop-ups, and a viral book collaboration sold out an entire year's inventory in 36 hours\nBuilding an \"evergreen\" company designed to outlast you\nKey Themes: Founder resilience, ethical supply chains, experiential retail, rebranding, sustainable growth, women in business, the experience economy\nLinks & Resources:\n🍫 Maeve Chocolate: maevechocolate.com\n🍫 J.COCO Chocolate: jcocochocolate.com\n📍 Factory tours & tastings available at their Tukwila, WA location\n📱 Experiences App (show sponsor): experiencesapp.com\nThe Experiences podcast is brought to you by the Experiences app — the booking system built for Shopify merchants who sell bookable tours, tastings, classes, and adventures. Free 14-day...","thumbnail_url":"https://img.transistorcdn.com/6aBkBN4g3U9tvXCB9ivvTr_-GSmSmOZyXEKx-hFRqUw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNDIvMTU2NDYw/NzkxNy1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}