{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"My Best Hacks for Bigger Weddings on a Smaller Budget","html":"","width":"100%","height":180,"duration":1270,"description":"Bigger weddings can mean bigger revenue—but they can also come with bigger expenses.\nStudio rent. Coolers. Ladders. Lifts. Rental inventory. Delivery vehicles. Equipment. Staffing.\nAnd if you are not careful, all of those expenses can start eating away at the profit you were hoping to make by taking on larger events.\nIn this episode, Jeni shares some of the practical hacks she has learned after more than 20 years in the floral industry for scaling into larger weddings without feeling like you need to buy everything first.\nShe starts by challenging the idea that a successful florist needs a beautiful commercial studio. Jeni has operated as a home-based florist throughout her career and explains why keeping overhead low has allowed her to protect profit while still building a workspace capable of handling large-scale events.\nShe also talks about one investment she does believe can dramatically change the experience of taking on bigger weddings: a cooler. Having proper flower storage can reduce stress, protect delicate product, and give you more flexibility during busy wedding weeks.\nFrom there, Jeni dives into renting instead of buying.\nNeed a 12-foot ladder for one installation? Rent it.\nNeed a lift for a massive hanging installation? Rent it—and understand exactly what kind of lift the venue has before assuming it will work.\nNeed Harlow stands or specialty event equipment that you may only use once? Check with event rental companies before adding more inventory to your studio.\nJeni also shares why she continues to rent U-Hauls instead of investing in an expensive branded cargo van. For her business, paying for transportation only when she needs it makes more financial sense than adding another major fixed expense.\nThe goal is not to look like the biggest floral company.\nThe goal is to build a profitable business with the tools and resources that make the work easier—without unnecessarily increasing your overhead.\nIn this episode, Jeni talks about:\nWhy bigger...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}