{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Formula","title":"CAC is useless","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a555b659\"></iframe>","width":"100%","height":180,"duration":1831,"description":"CAC as a metric is pretty useless for operations. But why is that? And what should you do instead?That's exactly what we cover in this episodeIntroduction (01:38)Very quickly: Defining CAC (Customer Acquisition Cost) (02:41)Keep it simple (05:47)\"CAC as a metric is pretty useless\" (07:20)CAC and Ratios (10:44)Use CAC Payback instead (13:52)CAC Payback Benchmarks (22:30)You can check out the benchmarks mentioned here: https://drive.google.com/file/d/1Kjbt75NEPRjKK63pI_ULJokEL9L2kIf7/view?usp=share_link","thumbnail_url":"https://img.transistorcdn.com/DMuhghEJZ17WlhyvrXuoNBnVHDhg7E0UEG1sgnQmrd8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODRm/NDY3YzYxZDcxYWRj/ODc5NmJmYmIxMzk5/OGJhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}