{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"#TWIMshow - This Week in Marketing","title":"Ep170-Should You Match Google's Rewritten Titles?","html":"","width":"100%","height":180,"duration":1095,"description":"Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023.1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in beta, gives store owners access to an audience of over 150 million, 61% of which engage in ecommerce behavior.To participate in the program, merchants must have a WooCommerce store in the United States and be approved by TikTok. Once approved, merchants can create a TikTok Shop and start selling their products.TikTok Shops offer a number of features that can help merchants sell more products, including:The ability to create product catalogs and tagsThe ability to run product adsThe ability to track sales and performanceThe WooCommerce and TikTok partnership is a great opportunity for merchants to reach a new audience and grow their businesses.2. TikTok Launches Ads Transparency Library: See Who's Advertising What - TikTok has launched a new Ads Transparency Library (Commercial Content Library), which provides users with more information about the ads they see on the platform. The library includes information such as the advertiser, the target audience, and the creative used in the ad.The Ads Transparency Library is a welcome addition to TikTok, as it gives users more control over the ads they see. It also helps to increase transparency and accountability for advertisers.Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. This key information will help reveal what creatives work, what ideas don’t work and more. Having this data at hand will enable marketers to make more informed decisions, potentially maximizing reach and ROI.Access to TikTok’s Commercial Content Library is available to everyone globally. However, only data from Europe is available. TikTok said that its team is already working on ways to...","thumbnail_url":"https://img.transistorcdn.com/XXXLMyJiLGo0M88-vbwuoQJWo86Kkvfg7esMPG5BBY0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkzOTAvMTYzMTAz/NDI1Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}