{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a589834c\"></iframe>","width":"100%","height":180,"duration":380,"description":"The FMCG Marketing Daily — August 13, 2026\n\nIn this episode:\n• Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform to reach a premium consumer audience.\n• The EU's Packaging and Packaging Waste Regulation coming into force is a direct compliance and brand-claims challenge for every FMCG manufacturer exporting into Europe.\n• Bazooka's social-first campaign built around reality TV culture is a live test of whether a heritage confectionery challenger brand can win relevance with younger consumers without traditional media spend.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}