{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"The Most Human Marketing Channel Left (with Erica Bonser)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a59b3014\"></iframe>","width":"100%","height":180,"duration":1736,"description":"As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins me to talk about what success should actually look like for a new show, and how marketers can turn a podcast into a sustainable engine — without expecting immediate business results.\n\nChapters\n00:00 — Why podcasting feels distinctly human in the AI era\n00:41 — What fitness brands teach us about identity and marketing\n09:53 — Starting a podcast makes you a better communicator\n11:34 — What should a podcast actually accomplish?\n15:45 — Defining success and overcoming the “podcast graveyard”\n19:10 — Why Erica isn’t worried about business outcomes yet\n22:12 — The reality of sustaining a podcast\n23:47 — Erica’s podcasting cheat sheet for 2026\n\nConnect with Erica Bonser: https://www.linkedin.com/in/erica-bonser/ \nCheck out Fan Club Brands: https://fanclubbrands.co/ \n\nLearn more: zeroclickmarketing.co\n\nConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads\n\nThis episode was produced in partnership with Share Your Genius\nwww.shareyourgenius.com","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}