{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IAMCP Profiles in Partnership","title":"How Microsoft Partners Build Trust and Successful Partnerships","html":"","width":"100%","height":180,"duration":2117,"description":"Build partnerships that grow your business.\n\nShow Notes:\n\nWhat separates a promising partner connection from a relationship that drives growth? In Part 1 of this year-in-review roundtable, Anthony Carrano welcomes Rudy Rodriguez, Principal at Dunamis Marketing, and Eddie Bader, former IAMCP International President. Together, they explore lessons from a year of Microsoft partner conversations: building trust before opportunities arise, setting clear expectations, and combining specialized expertise to deliver better customer outcomes. Discover practical ways to strengthen partner-to-partner collaboration, recognize warning signs, and build alliances that expand your capabilities and community impact.\nTop 5 Intriguing Takeaways for IAMCP Partners\n\n 1.\tYour next opportunity may start between projects.\nConsistent contact helps partners understand each other’s capabilities, strengthen relationships, and create opportunities together. Invest in partnerships before a customer need makes them urgent.\n \n2.\tTrust needs rules of engagement.\n\nDefine project leadership, customer communication, and information-sharing expectations. Clear responsibilities become even more important when several companies deliver one solution.\n3.\tA trusted referral still requires careful evaluation.\n\nShared expectations about quality, delivery, and working methods matter. Eddie’s remodeling story illustrates why a personal recommendation should begin a conversation about fit.\n\n4.\tSpecialization can expand your reach.\n\nDevelop deep expertise in your strongest area and bring in complementary partners. The panel’s healthcare analogy explains how specialists can work together while maintaining a coordinated customer experience.\n\n5.\tStructured alliances can deliver broader business and community value.\n\nExamples from Seattle and international IAMCP partners demonstrate how deliberate collaboration combines capabilities, uncovers customer needs, and creates opportunities to support local communities.\n...","thumbnail_url":"https://img.transistorcdn.com/UindEHTGn__6-SCbZTniaGlstpFdtl3YZK640nRKnGI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzJm/ZGRjMWFhYjNmNDgx/MWZlNjkxZmQ0YmMy/ZjgwYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}