{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hummingbird Effect with Wendy Coulter","title":"Franchising Success & The Burning Man Adventure!","html":"","width":"100%","height":180,"duration":2139,"description":"Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can lead to significant improvements in business operations, culture, and marketing. Discover the power of word-of-mouth, the importance of community, and the value of diversifying marketing efforts.\n00:00 Introduction to Brand Building\n01:03 Meet Hannah Jernigan\n01:51 Introducing Jen Katzir\n02:58 Jen's Journey to Burning Man\n04:02 The Essence of Burning Man\n06:41 Franchising We Fixit Garage Door and Gate\n09:59 The Hummingbird Effect in Business\n13:41 Innovative Solutions for Google Reviews\n17:20 Impact on Team Culture and Marketing\n19:23 The Slippery Slope of Tracking\n19:36 Introducing the Residential Maintenance Plan\n20:03 Emergency Garage Door Services\n21:02 Building Customer Relationships\n21:25 Expanding to Electronic Gates\n21:58 The Value of Word of Mouth\n22:58 Shifting Marketing Spend\n24:45 Diversifying Marketing Strategies\n27:18 The Importance of Google Presence\n28:05 Lessons for a New Venture\n31:04 The Hummingbird Effect\n32:36 Final Thoughts and Contact Information","thumbnail_url":"https://img.transistorcdn.com/TXsTjoYHB9q-m5_2W-iq0xrfxAe-8OL-Yc4QYPOoZao/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzFk/MWE3NWNkNWY2NWQz/OWY5YzNjMzk0Y2Uz/YmZlYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}