{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"That InboxArmy Podcast","title":"Navigating the Yotpo Migration with LB Blair","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a5cdec75\"></iframe>","width":"100%","height":180,"duration":2776,"description":"Email is hard. It's even harder when you have a necessary email platform migration sprung on you, like the case of Yotpo's email and SMS customers. Join Scott Cohen, Garin Hobbs, and LB Blair as they discuss the key factors to consider when choosing a new ESP, the mistakes to avoid in the process, and more.\nInboxArmy is also offering special reduced pricing for Yotpo customers who need to migrate. You can learn about our ESP migration services here: https://www.inboxarmy.com/yotpo.\nChapters\n00:00 Introduction and Context of Yatpo's Sunset\n03:09 Key Factors in ESP Migration\n05:54 Challenges of Migration and Warmup Strategies\n08:57 Timing and Urgency in Migration Decisions\n11:55 Navigating Platform Choices and Deliverability Risks\n15:07 Evaluating New Platforms and Avoiding Common Mistakes\n18:00 Involving Practitioners in Platform Selection\n23:01 Crafting Effective Plans for Tech Integration\n24:05 Identifying Key Needs in Data Management\n27:05 The Role of AI in Modern Tech Stacks\n30:02 Human Elements in Decision Making\n36:11 Navigating Migration Challenges\n39:00 Practical Advice for Successful Migration","thumbnail_url":"https://img.transistorcdn.com/pvLk3WeDCRSQJ8pJU8tdiefNMy8VbhFJlk1OP00ysIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjUzLzE3MDk4/NDUzNDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}