{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#119 Lil Bucks: Cultivating Health and Sustainability Through Buckwheat with Founder Emily Griffith and Luke Peterson from A-Frame Farm","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a5ddc56a\"></iframe>","width":"100%","height":180,"duration":3216,"description":"In this episode of the Startup CPG podcast with Daniel Scharff featuring Emily Griffith, founder of Lil Bucks, and Luke Peterson from A-Frame Farm, delve into their mission to make America fall in love with buckwheat and improve diets and soil health. Discover the wonders of regenerative organic certified buckwheat products and the principles of soil health in regenerative farming. They share their early education on organic farming, the versatile uses of buckwheat, and the importance of a direct relationship with ingredient suppliers for transparency. Don't miss out on the taste and health benefits that buckwheat brings to the table. Tune in now!Listen in as Emily & Luke share about:-Origins of the Partnership  -Buckwheat's Superpowers  -Regenerative Farming-Direct Relationships Matter-Targeting Consumer Trends-Beyond Tradition-Consumer InsightsEpisode Links:Emily’s WebsiteEmily’s InstagramLuke;s WebsiteLuke;s InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}