{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Heineken, Duvel 'eyeing Belgium's Haacht Brewery' | Skechers shifts big chunk of global | Kate Spade focused on 'reigniting the","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a5e9e03e\"></iframe>","width":"100%","height":180,"duration":392,"description":"The FMCG Marketing Daily — July 19, 2026\n\nIn this episode:\n• Two European beer majors are reportedly circling a Belgian independent brewer, signalling continued consolidation pressure in the craft and regional beer segment.\n• Skechers has consolidated a significant portion of its global media buying with Horizon Global, marking one of the larger independent agency wins in footwear this year.\n• Kate Spade has appointed a new CMO with an explicit mandate to restore brand desirability after years of over-distribution and equity dilution.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}