{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Founded On Purpose","title":"Building What Users Say & Do: How Yana Welinder Built a Product Teams Loved — And Sold It to Amplitude","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a5ec378e\"></iframe>","width":"100%","height":180,"duration":2445,"description":"Yana Welinder, founder and CEO of Kraftful, shares her dynamic journey from law professor at Stanford to a product leader whose company was acquired by Amplitude. In this episode, Yana discusses Kraftful's evolution, the importance of pivoting, and the steps involved in a successful acquisition. She underscores the significance of leveraging user feedback, optimizing fundraising speed as a solo founder, and maintaining product focus amid growth. With actionable insights for founders, Yana sheds light on the strategic considerations and personal resilience required to navigate the startup landscape.00:00 Introduction and Guest Welcome00:37 Yana Weller's Journey to Kraft Full02:31 The Birth and Evolution of Kraft Full06:01 Product Hunt Success and Fundraising12:39 Navigating Acquisition Offers21:49 The Acquisition Process24:18 Post-Acquisition Reflections35:59 Lightning Round and Closing ThoughtsLinks & ResourcesCheck out the products Yana built at Kraftful & AmplitudeKraftful's Acquisition AnnouncementFollow Yana on LinkedIn and XYana's insights on getting into Y Combinator","thumbnail_url":"https://img.transistorcdn.com/C1tKHTCJjJx9-O48-JU-35SerWaK6jk_Q9Olb9O__M0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Yjdi/NmViNWI1NzA2OWEx/OWYwYWZlNjY4M2M3/YWY0NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}