{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Cookie time with Addison LaBonte, Sweet Addison's","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a5eda950\"></iframe>","width":"100%","height":180,"duration":2191,"description":"Addison LaBonte is the founder and CEO of Sweet Addison's, a fast-growing better-for-you dessert company on a mission to prove healthy desserts can taste indulgent. \n\nIn this episode, she shares her journey from D1 athlete to launching a nationwide, bootstrapped brand that ships gluten-free, refined sugar-free, and seed oil-free cookies and brownies.\n\nWhat was covered:\nHow switching to a gluten-free diet helped Addison overcome severe inflammation and avoid career-ending surgery.\nHow she grew an audience to 600,000 followers\nShort-form video techniques: hooks, \"money shots,\" and automating recipe DMs\nReplicating viral content themes and utilizing controversy or engaging prompts to boost comments.\nHer product development and testing process\nHow she supplements direct to consumer sales with high-engagement, in-person events.\nCustomer acquisition, paid ad channels, and bootstrapping cash flow management.\n\nSweet Addison's Links:\nWebsite: https://sweetaddisons.com/\nInstagram: https://www.instagram.com/sweet.addisons\nPersonal Instagram: https://www.instagram.com/organicallyaddison\nParker Nash Links:\nWebsite: https://www.parkertnash.com/ \nLinkedIn: ​​https://www.linkedin.com/in/-parkernash/ ","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}