{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 326: Creating Sustainable Structures & Systems With Superscript Marketing Founder Anna Wolf","html":"","width":"100%","height":180,"duration":2807,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* Why SuperScript Marketing founder Anna Wolf started her niche content marketing agency aimed at the financial service industry* How learning search engine optimization led to major growth—and a focus on productized service* What prompted Anna to become obsessed with building sustainable structures & systems for her agency* How focusing on SuperScript’s core competency gave Anna a framework for pursuing growth\n\n\n\n\n\nWhat does your business need to be able to do really, really well in order to thrive?\n\n\n\nThe answer to that question is your business’s core competency—or one of its core competencies.\n\n\n\nYour core competency is the key capability your business has or a key promise that it makes that differentiates your business from others offering similar products or services.\n\n\n\nAnd knowing your core competency is a key way to build both opportunity and capacity into your business—which in turn, makes it more sustainable.\n\n\n\nThis month, we’re taking a closer look at how business owners spot opportunities and choose to pursue them.\n\n\n\nNow, I know “core competency” sounds like a jargony management consultant phrase. And that’s because it is. But it really is such a useful concept.\n\n\n\nWhen you know the core competencies of your business, you can invest your time, energy, and even money, into the systems and structures that are going to allow you to make sure that aspect of your business works as well as it possibly can. When that aspect of your business is working as well as it possibly can, it helps to differentiate what your business does and how it serves its clients or customers—which then helps you position the business, attract your perfect-fit customers, and set your prices sustainably.\n\n\n\nLet me give you an example.\n\n\n\nAt What Works, our core competency is built on community-building.\n\n\n\nBut we actually get more specific than that. Our core competency is actually how we create conversation to foster learning inside of our community. We...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}