{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hallway Track","title":"How Customer Feedback Builds Better SaaS Products","html":"","width":"100%","height":180,"duration":2173,"description":"Most software teams think moving faster means building more. Benedikt Deicke has spent years proving that focus matters more.\nBenedikt Deicke is Technical Co-Founder of Userlist, an email marketing automation platform for SaaS companies built and run by an engineering team of three.\n\nWe get into why Userlist pre-sold the product before building a UI, how sales demos became customer interviews, why the team eventually stopped relying on a traditional feature roadmap, and how the way a company makes money shapes the software it builds, from sticking with Ember to deciding which background jobs actually need to be fast.\nHighlights\n(00:00) Why focus and slow, steady building matter\n(01:21) Who Benedikt is and what Userlist does\n(02:43) Userlist's stack: Rails, Ember, and Sidekiq under the hood\n(03:32) How a 3-person engineering team covers so much ground\n(05:41) Pre-selling before writing code and running demos as customer interviews\n(09:59) Why \"minimum viable\" keeps getting harder as tools get easier\n(12:35) Staying connected to customers as the company grows\n(18:11) Bootstrapped roots, small funding rounds, and burnout going full-time\n(21:42) Why customer feedback is the real prioritization tool\n(23:53) How funding source shapes architecture and roadmap\n(30:02) Monitoring and auto-scaling Sidekiq with AppSignal and Judoscale\nConnect with Benedikt on LinkedIn\nConnect with Benedikt on his website\nCheck out his podcast Slow and Steady\nConnect with Chris on LinkedIn\nCheck out Axiomatic on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/2F_CmgeID0CZhB10IuaswbH9bRxmKBT4XVxlmySZo4c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NTli/NmUzMTYzNWEyYmM3/NTVkODJkODk4MjE3/ZTI0ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}