{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond the CMS - A Content Management Podcast","title":"Beyond The CMS #38 - Chris Bryce (Dotfusion) with Matt Hudson (BILDIT)","html":"","width":"100%","height":180,"duration":2180,"description":"In Episode 38 of Beyond the CMS, host Chris Bryce sits down with Matt Hudson, Founder of BILDIT, to explore how AI is changing the game for content creation and delivery, and why the traditional website as a traffic destination is quietly dying.\n\nMatt brings years of experience building digital experiences for enterprise retail at Belk, mobile app platforms for Charles Schwab and Sam's Club, and e-commerce systems that operate at scale. He explains how BILDIT started from a simple problem: there was no true content management system designed for mobile apps that treated code itself as content. What began as a mobile first platform evolved into what BILDIT now calls a visual experience engine, a system that manages layout, templates, and front-end experiences instead of just data schemas.\n\nThe conversation cuts through the AI hype and examines what is actually changing, what is not, and where brands need to prepare for a future where content distribution happens inside ChatGPT and Perplexity rather than on their own websites.\n\nKey topics include:\n• Why AI is fundamentally just typing for you and why human context, judgment, and authenticity remain irreplaceable\n• How weak content strategies are being exposed by AI generated slop and what that reveals about underlying problems\n• Why BUILDIT manages layout and front-end code, not just data schemas, and how that differs from traditional headless CMS platforms\n• The philosophy of code as content and why HTML is the true content layer for modern digital experiences\n• Giving marketers independence from IT while empowering engineers to build sophisticated reusable templates\n• How AI generated components, carousels, and animations can be deployed directly by marketers without developer tickets\n• Front-end personalization strategies that scale without exploding API costs or backend dependencies\n• The MACH Alliance explained: composable architecture, vendor independence, and when monoliths still make sense\n• Total cost of...","thumbnail_url":"https://img.transistorcdn.com/FO-MfURcPdfZAybU3p1Sq0_mV2DxhS0owOU508deeIY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjcx/M2I0M2FjODk0Yjg4/ODdjZDJkMDM1NWE3/ZGE0ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}