{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders","title":"How CashBlack & Afrofiliate Are Turning Everyday Spending Into Black Wealth - Matthew Addai CEO","html":"","width":"100%","height":180,"duration":961,"description":"Episode Summary What if every online purchase at a Black-owned business put cash back in your pocket – and doubled donations to charity? Matthew Addai, co-founder of Cash Black and Afrofiliate, reveals how three brothers turned a 2020 lockdown idea into the UK’s first cashback platform + affiliate network exclusively for Black-owned brands. Discover the AI-powered browser extension, real-life cashback events, and why “just talk to us” is the simplest way investors can unlock this £multi-billion opportunity.Chapters [00:00] Intro – Meet Matthew Addai, CEO of Cash Black & Afrofiliate [00:51] Cash Black Explained: Earn real cashback shopping Black-owned brands [01:13] Afrofiliate: The UK’s first affiliate network for Black brands & diverse creators [01:43] Born in 2020: From sabbatical & redundancy to two tech companies [03:36] “Cash Black” started as a joke between brothers – now it’s a movement [04:33] Building partnerships: Easier in 2020 (BLM momentum), tougher in 2025 [06:46] Funding reality: Rejections, pop-up market pitches & accelerator wins [09:40] Advice to investors: “Just communicate with us” – stop guessing what we need [11:35] Brutally honest advice to aspiring founders: “Don’t start a business… unless ‘don’t’ isn’t enough to stop you” [14:00] Where to join: Cashblack.com + Afrofiliate.com Key Discussion Points Cash Black users earn cashback OR donate (100% matched) to charity Afrofiliate connects Black brands with creators of all sizes – micro to mega Built from scratch after 2020 anti-racism wave – now backed by Wray & Nephew AI “Afrobot” Chrome extension shows Black-owned alternatives while you shopKey Takeaways Supporting Black businesses shouldn’t feel like charity – it should pay YOU Investors: Talk directly to founders instead of assuming what we need If “don’t do it” is enough to stop you – don’t. If it isn’t – welcome to entrepreneurship Cashback + affiliate tech = scalable, sustainable Black wealth creationNotable Quotes “We reward members...","thumbnail_url":"https://img.transistorcdn.com/5TDQUThJM60yAtjdMtHop6E3IULiY5PXxdvmQ0Ytl6Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZWMx/YzQ2ZjFmMWEyNTUy/NTMyYWFjZWI2ZWM0/MzIwZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}