{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Intermission","title":"TRAILER - ITC: The remaking of a giant | Intermission E04 | The Ken","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a63c22b6\"></iframe>","width":"100%","height":180,"duration":69,"description":"Ask two generations of Indians what ITC is, and you'll get two completely different answers. \nThat gap might be one of the most remarkable reinventions in Indian business.\nThe story goes all the way back to 1910 — to a British tobacco company that taught India how to smoke — and follows ITC's journey into food, paper, hotels and agri, all without a founding family, and with more boardroom drama than most thrillers.\nThe question at its heart: how does a company build a future beyond tobacco?\nEpisode 4 of Intermission on ITC goes live on Monday, 17 August. ","thumbnail_url":"https://img.transistorcdn.com/312E_cukJ8puu6Pr6uXjwlWTs9ovcatsItz7LDvG4ec/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDJh/ZDIzYWIzYTFhNjNm/OTUxYjNjNTY3OGUw/ODAxMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}