{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Option","title":"Episode 134: Netflix UK Price Hike: Ad Tier Up a Third","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a664d90f\"></iframe>","width":"100%","height":180,"duration":192,"description":"Netflix quietly raised UK subscription prices on September 3rd, with the ad-supported Standard with Ads tier jumping 33.4% — from £5.99 to £7.99 per month. The move, confirmed to Deadline with no advance announcement, affects both new and existing customers across Netflix's 18M+ UK subscriber base. For the business side of entertainment, this isn't just a consumer story: it's a signal about how Netflix is repositioning its ad tier from acquisition tool to durable revenue line, with implications for content deal leverage across international markets.","thumbnail_url":"https://img.transistorcdn.com/4RKcc1IGb7a3BJ1dndiWrVMcYNS3d-RHc5yAO2mJR8g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zODVm/MzRmM2IxNDUwOWZj/NDg0NGJhMjhjOTI2/MmZhMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}