{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Entrepreneur Perspectives","title":"College Sports Is Becoming a Data Business | EP196","html":"","width":"100%","height":180,"duration":3228,"description":"Why NIL needs data, why athlete brands matter, and how college sports is becoming a marketing business.\n\nCollege sports is moving fast. NIL, revenue sharing, transfer rules, donor fatigue, social media, compliance, brand deals, and athlete value are all colliding at once.\n\nBrent Wall, founder and CEO of Student Athlete Score, joins Eric Kasimov to talk through what is actually happening in the NIL market. Student Athlete Score helps schools, brands, and athletes understand social influence, audience quality, brand fit, and the real marketing value behind athlete deals.\n\nEric and Brent get into the chaos around NIL, the rise of athlete personal brands, the growing youth sports market, the role of AI and data, and why local brand deals may be one of the most interesting parts of this whole shift. They also talk about college sports becoming more professional, what that means for Olympic sports and mid-majors, and why athletes now have to think about life beyond sports earlier than ever.\n\nChapters\n\n00:00 – Ann Arbor, Michigan sports, and the business behind athletics\n01:50 – The professionalization of sports at every level\n03:01 – Why athletes now need to build personal brands\n05:51 – What Student Athlete Score does\n07:56 – The FICO score idea for athlete social value\n08:35 – How universities use Student Athlete Score\n10:54 – NIL education, taxes, and athlete responsibility\n13:36 – The new era of NIL and NIL Go\n15:17 – Compliance, regulation, and the fight over NIL deals\n16:22 – Five-and-five, eligibility, and transfer rules\n18:53 – Lawsuits, athlete rights, and past NIL usage\n19:35 – Tournament expansion, TV money, and sports betting\n22:19 – Why media rights drive the sports economy\n23:00 – Tennis programs, Olympic sports, and budget pressure\n26:17 – Donor fatigue and the need for ROI\n28:15 – Data, story, and decision-making in college athletics\n29:41 – Transfer portal chaos and recruiting changes\n35:15 – Mid-majors as proving grounds\n36:00 – International...","thumbnail_url":"https://img.transistorcdn.com/RizKZ_m8P3ZnqlIJwmf46U798gyzwpAkOUj0f9XRzjM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNzEy/YjgwODhmZjU4NGNk/NzI0OWRiNDEzYTE0/ODkwMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}