{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Entrepreneur Perspectives","title":"College Sports Is Becoming a Data Business | EP201","html":"","width":"100%","height":180,"duration":3228,"description":"Why NIL needs data, why athlete brands matter, and how college sports is becoming a marketing business.College sports is moving fast. NIL, revenue sharing, transfer rules, donor fatigue, social media, compliance, brand deals, and athlete value are all colliding at once.Brent Wall, founder and CEO of Student Athlete Score, joins Eric Kasimov to talk through what is actually happening in the NIL market. Student Athlete Score helps schools, brands, and athletes understand social influence, audience quality, brand fit, and the real marketing value behind athlete deals.Eric and Brent get into the chaos around NIL, the rise of athlete personal brands, the growing youth sports market, the role of AI and data, and why local brand deals may be one of the most interesting parts of this whole shift. They also talk about college sports becoming more professional, what that means for Olympic sports and mid-majors, and why athletes now have to think about life beyond sports earlier than ever.Chapters00:00 – Ann Arbor, Michigan sports, and the business behind athletics01:50 – The professionalization of sports at every level03:01 – Why athletes now need to build personal brands05:51 – What Student Athlete Score does07:56 – The FICO score idea for athlete social value08:35 – How universities use Student Athlete Score10:54 – NIL education, taxes, and athlete responsibility13:36 – The new era of NIL and NIL Go15:17 – Compliance, regulation, and the fight over NIL deals16:22 – Five-and-five, eligibility, and transfer rules18:53 – Lawsuits, athlete rights, and past NIL usage19:35 – Tournament expansion, TV money, and sports betting22:19 – Why media rights drive the sports economy23:00 – Tennis programs, Olympic sports, and budget pressure26:17 – Donor fatigue and the need for ROI28:15 – Data, story, and decision-making in college athletics29:41 – Transfer portal chaos and recruiting changes35:15 – Mid-majors as proving grounds36:00 – International athletes, age gaps, and roster...","thumbnail_url":"https://img.transistorcdn.com/TJ-gGtH1LltObKgoNodcM6WYtx5HSCSdzGymSF3QkUI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iM2Vk/YmI2NDliMDg1Y2Q2/MDlhYjhkMDc2OWEw/YWYxMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}