{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 204: The Death Of Stephen...","html":"","width":"100%","height":180,"duration":1808,"description":"  \"sales letter\" \"then vs now\" \"get out of your own way\" the attractive character   Ironically, the only real way to \"know thyself\", is to continually \"sculpt thyself\"... ...Don’t worry, I’m still here.   I did kinda die, but only in a metaphorical way so that I could birth my attractive character - and create a then vs now sales letter story to sell my upcoming Mastermind with James Smiley and Rachel Pederson. Here’s how I announced my death on Facebook:   … it was an attention-grabbing way to tell my audience about the Mastermind that’s gonna be happening the day before Funnel Hacking Live on Feb,18th in Nashville, Tennessee.   I didn’t just blast an email out to everybody saying, “Hey, I’ve got this mastermind. You wanna come? Click the link.\"   ...Because that's the easiest way to promote like an idiot. It’s annoying and not at all entertaining.   Selling is much show business as it is anything else.   When I see somebody promoting their stuff by saying; ”Here's the link, Just buy. Click, click, click, click, click!” I don't want to buy. I HATE that crap. If I don't see that from somebody it makes me wanna buy without even knowing what it is  - because they get it. I get asked all the time, \"Stephen, what's the one thing people can focus on to be a good funnel builder?\"  My answer is always: “TELL STORIES.” Quite often it doesn’t sink in, and they ask again, \"No, no, no. I mean funnel building. I'm talking about ClickFunnels editor stuff!\"  I'm like, \"Yeah, storytelling...\"     I'm telling you right now. the editor is so freaking easy. If you can't sort the editor out, you probably shouldn't be on the internet.The ClickFunnels editor is so simple. That's NOT where people struggle. Take it from the dude who’s coached thousands of people in this. People don't struggle with funnels because of ClickFunnels. People struggle with funnels because they have no idea how to sell and they have no idea what makes a sale happen...HOW TO LOSE A SALE The day after...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}