{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"Escalators, Elevators and Stairs, and the Job-to-be-done of micromobility","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a6d60a9f\"></iframe>","width":"100%","height":180,"duration":3302,"description":"This week Horace joins Oliver to riff on a recent mental model for thinking about the job to be done of micromobility, involving escalators, elevators and stairs. It’s Horace at his best - conceptual, funny, insightful as always.  Specifically we cover: - Which customers pick escalators vs elevators vs stairs, and what insight that might provide to the job to be done of micromobility.- The importance of ‘earning’ an experience- Why Horace thinks that customers who climb escalators are the best customers.- The importance of escalators in the architecture that they enabled.- How the impact of regulation will impact on vehicle design.- The importance of design and brand in solving the job to be done beyond simply A to B travel.- Horace’s travel tip for Terminal 5 at Heathrow.","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}