{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#103 Modern marketing (with Ken Williams @ DiveTeam)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a6d9657f\"></iframe>","width":"100%","height":180,"duration":3435,"description":"Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl\r\nWatch on YouTube - https://youtu.be/wU7WheJSQh4\r\n00:00:00 - Introduction and Episode Overview\r\n00:00:48 - Bhav's Initial Thoughts on Modern Marketing\r\n00:01:42 - Importance of Labelling Modern Marketing\r\n00:02:23 - Links and Resources Mentioned\r\n00:03:56 - Introduction of Guest Ken Williams\r\n00:04:46 - Ken's Background and Career Journey\r\n00:07:42 - Starting DiveTeam and Entrepreneurship\r\n00:09:07 - Defining Modern Marketing\r\n00:15:29 - Shifts in Marketing Priorities\r\n00:23:40 - Challenges with Attribution Models\r\n00:28:18 - Training Advertisement\r\n00:37:01 - Advice for Marketing Directors\r\n00:51:07 - Outro \r\n-----\r\nEpisode Summary:\r\nIn this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy. They explore the evolution of marketing from 2000 to 2024, highlighting the importance of adapting advice to current trends. The conversation delves into the concept of modern marketing and its significance in today's landscape.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #103 Modern marketing (with Ken Williams @ DiveTeam) appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}