{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Where to Find More Customers for your B2B SaaS","html":"","width":"100%","height":180,"duration":186,"description":"I've been getting more questions in my slack community about where and how to find more customers for your B2B SaaS.  The real answer here is, it depends.\nThe answer is dependent on a number of variables like who you are building for, the problem you are trying to solve and where those prospects are searching for a solution to those problems.\nFree product-market fit email course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is where to find your target market customers. Now, I've received this question a couple of times in my Slack community, and it goes something along these lines. It's where or how should I be advertising to get more customers for my SaaS product?\nNow, the answer to that isn't Google or Facebook or Instagram or LinkedIn. The answer to that depends on who your target market customer is, and this is usually what I share back is which problem, like who has which problem that your product happens to solve, and where is that target market persona looking for a solution to that problem?\nThat's the question you need to be asking yourself really, in order to get the correct answer to that. Now, depending on what it is you're building or who you're building for, which is the most important part, folks may or may not be searching for solutions to the problem they have that you're trying to provide a better solution to on a platform that you're considering.\nFor example, the product that I'm building now, In podcasting, I knew Google search was gonna be able to move the needle for me there because I had done that homework before I even built the product. In fact, that was critical decision making information in terms of whether or not I would even move forward with the build.\nI wanted to see who was searching for what, what did that traffic cost, what was the volume like, and if it was ridiculously competitive and low volume. Or either or. I may not ultimately even decided to build the...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}