{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"S05 EP30: Scaling DTC Micro-Brand, LIV Watches with 4 Kickstarter Campaigns and FB Ads","html":"","width":"100%","height":180,"duration":4935,"description":"On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches, a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry. Chaz shares his story of how he built a career around his life-long love of swiss watches. You will also get to hear about how he funded  and scaled his company through 4 highly successful (7-figure!) Kickstarter campaigns. He shares his company’s customer success philosophy which has helped him achieve a 40% repeat-customer rate. The focus of the conversation was to understand some of the marketing & branding strategies and tools used to grow his DTC brand. For those of you who are doing or thinking of doing a crowdfunding campaign, you’ll definitely want to listen to this one! You’ll get to hear about what it takes to make a success of your first and subsequent campaigns. ----------- SPONSORS:   This episode is brought to you by:   Klaviyo    This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.   Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.   Find out more on klaviyo.com/2x.     Rewind   This episode is brought to you by Rewind.   The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.   Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with...","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}