{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Ideas Podcast","title":"The ultimate startup naming guide (must watch for founders) ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a73acfcb\"></iframe>","width":"100%","height":180,"duration":1510,"description":"In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. \nTimestamps: \n00:00 Intro\n01:09 types of names\n01:53  Naming Strategy 1: Descriptive \n03:11 Naming Strategy 2: Phrases \n05:39  Naming Strategy 3: Funny\n08:17 Bad Name Examples\n12:19 Good Name Examples\n16:53 Tofu Name Examples\n18:10 Hack your way to a novel name\n20:25 Use AI for brainstorming\n22:22 Greg's personal name list\n1) 3 types of names:\n• Bad names\n• Good names\n• \"Tofu\" names (bland, forgettable)\n2) 3 winning name strategies:\n• Descriptive (e.g. @somewhereilive)\n• Phrases (e.g. Boss Babe)\n• Funny (e.g. You Probably Need a Haircut)\n3) Bad name examples:\n• WhatsApp (fails telephone test)\n• GameStop (negative connotation)\n• Google Bard (sounds like barf) \n4) Good name examples:\n• Perplexity (matches brand promise)\n• Bump (action-oriented)\n• Autopilot (clear value prop)\n5) Hack your way to a novel name:\n• Create \"Name Game\" note on your phone\n• Jot down catchy words/phrases\n• Check handle availability bi-weekly\n• Test with friends/family\n• Create logo mockups\n6) Use AI for brainstorming:\n• Prompt Claude: \"I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?\"\n7) Greg's personal name list sneak peek:\n• AfterParty\n• PrettyPerfect\n• InvitationOnly\n• InCred\n8) Pro tip: It's okay to have bad names on your list. Keep refining!\n9) Remember: A great name can be the difference between viral growth and crickets.\nWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)\nGet access: https://www.gregisenberg.com/30startupideas \n🎯 To build your own portfolio businesses powered by community you might enjoy my membership.\nYou'll get my full course with all my secrets on building...","thumbnail_url":"https://img.transistorcdn.com/FKoXr5OLiZdOYfReDgptI8VuMi2SbzeIX0KekbZtrjo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWZj/ZDMxZTIzNGQ1MTAx/NDk3OGFlNTQ2OGQ3/MGZiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}