{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup Ideas Podcast","title":"The ultimate startup naming guide (must watch for founders) ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a73acfcb\"></iframe>","width":"100%","height":180,"duration":1510,"description":"In this episode, we dive deep into my process for naming my startups and businesses. I share my 4-step guide for coming up with memorable names for startups and how you can apply these principles to come up with your own scroll stopping name. Timestamps: 00:00 Intro01:09 types of names01:53  Naming Strategy 1: Descriptive 03:11 Naming Strategy 2: Phrases 05:39  Naming Strategy 3: Funny08:17 Bad Name Examples12:19 Good Name Examples16:53 Tofu Name Examples18:10 Hack your way to a novel name20:25 Use AI for brainstorming22:22 Greg's personal name list1) 3 types of names:• Bad names• Good names• \"Tofu\" names (bland, forgettable)2) 3 winning name strategies:• Descriptive (e.g. @somewhereilive)• Phrases (e.g. Boss Babe)• Funny (e.g. You Probably Need a Haircut)3) Bad name examples:• WhatsApp (fails telephone test)• GameStop (negative connotation)• Google Bard (sounds like barf) 4) Good name examples:• Perplexity (matches brand promise)• Bump (action-oriented)• Autopilot (clear value prop)5) Hack your way to a novel name:• Create \"Name Game\" note on your phone• Jot down catchy words/phrases• Check handle availability bi-weekly• Test with friends/family• Create logo mockups6) Use AI for brainstorming:• Prompt Claude: \"I'm brainstorming names around [your topic]. What are some interesting, clear, direct names that speak to this community?\"7) Greg's personal name list sneak peek:• AfterParty• PrettyPerfect• InvitationOnly• InCred8) Pro tip: It's okay to have bad names on your list. Keep refining!9) Remember: A great name can be the difference between viral growth and crickets.Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideas 🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable,...","thumbnail_url":"https://img.transistorcdn.com/FKoXr5OLiZdOYfReDgptI8VuMi2SbzeIX0KekbZtrjo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NWZj/ZDMxZTIzNGQ1MTAx/NDk3OGFlNTQ2OGQ3/MGZiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}