{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM News Desk","title":"Why Community Beats Content in the Age of AI with Jarod Greene","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a7550edd\"></iframe>","width":"100%","height":180,"duration":3060,"description":"Is community the new driving force behind B2B marketing?\nCan AI and human creativity work in harmony?\nHow can GTM teams adapt when speed, clarity, and trust are core for buyer engagement?\nWe discuss all of this in this episode of GTM News Desk. Jarod Greene, CMO of Vivun, discusses how the marketing landscape is shifting from volume-driven content to community-driven influence. Jarod explains why building authentic connections matters more than ever and how AI can enhance, not replace, human creativity, and why brands need to prioritize trust and clarity in their messaging.\nJump into the action:(00:00) Welcome to GTM News Desk(01:15) Setting the stage: AI's influence in B2B marketing(04:30) Shifting focus from volume to community-driven engagement(08:04) Speed, clarity, and trust: essentials for buyer engagement(12:02) Building authenticity in a crowded digital landscape(16:01) Peloton's community model and its lessons for B2B(19:07) AI and human creativity: a powerful partnership in breaking through the noise(22:31) The importance of intentional, community-driven content(26:01) The rise of people-first media: moving beyond channels(29:03) Uniting marketing, sales, and content teams(32:15) The role of vulnerability and leadership in fostering strong teams(36:04) How B2B marketers can adapt to rapidly changing buyer behaviors(39:30) The impact of AI in content creation and demand generation(46:02) The future of marketing & balancing human connection\nConnect with Jarod Greene: https://www.linkedin.com/in/jarodgreene/ \nHeadlines: https://www.growth-memo.com/p/10-seo-marketing-and-tech-predictions \nThis episode is produced in partnership with Share Your Genius","thumbnail_url":"https://img.transistorcdn.com/TkgHpm8b6qgPasadT9Cw_bmaxucXYBF2QrKOyx0Mab0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Y2M2/YjliZTUyOWQ5NDI0/ZGVjZDQ3YzVjMzc1/MGU0Zi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}