{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a7a6cff6\"></iframe>","width":"100%","height":180,"duration":2471,"description":"In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point. \nThey cover: \nHow content should meet the intent of the searcher\nDistribution to get in front of the right people if inbound isn’t an option\nRe-optimizing content when it falls out of the SERPs\nHow Zapier thinks about measuring content\nHow content influences behaviors later in the funnel\nAnd other content rants from Dave and Janine that you don't want to miss ","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}