{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Always Be Testing","title":"#10 Programmatic Marketing Pro, Canice Murphy, Head of Platforms Audience & Automation at Google","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a7d18aa9\"></iframe>","width":"100%","height":180,"duration":2330,"description":"Guiding you through the world of growth, performance marketing, and partner marketing.\nWe sit down with growth and marketing leaders to share tests and lessons learned in business and in life.\nHost: Tye DeGrange\nGuest: Canice Murphy\nHype man & Announcer: John Potito\nTimestamps:\n00:00 - Introduction to Always Be Testing podcast\n04:03 - Explaining programmatic advertising and its advancements\n07:03 - Importance of programmatic advertising for all marketers\n10:01 - Outcomes and results of programmatic advertising channels\n12:14 - Challenges of recent regulatory and browser changes\n14:54 - Importance of experimentation in marketing strategies\n18:08 - Admiration for brands utilizing programmatic advertising effectively\n19:51 - Evaluating the effectiveness and optimizing programmatic advertising channels\n22:05 - Predictive modeling and AI in marketing strategies\n25:02 - Canice's journey in the programmatic space\n27:19 - The transformative impact of AI in advertising\n29:20 - Establishing a baseline and effective change management","thumbnail_url":"https://img.transistorcdn.com/7M1WLA3oXzS2jXFtfKumkSyRb5mCfgIzWZjioeOhcjQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81YjU5/YmM4NTA3MTY4NWM3/M2ZhNDc1M2NlZjJj/ODM3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}