{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson","html":"","width":"100%","height":180,"duration":2369,"description":"\nThe Nitty Gritty\n\n* The four reasons why Emily and Kathleen, co-hosts of the Being Boss podcast, chose to traditionally publish their first book, Being Boss, instead of self-publishing (and how they weighed the pros and cons of each)\n* What the collaborative process looked like behind-the-scenes for them, from writing sessions over Zoom to in-the-moment editing\n* The multiple marketing channels they’re using for the book launch from traditional methods like radio and T.V. to community-focused methods like launch teams made up of passionate Being Boss supporters and more.\n\nToday on What Works, we welcome back Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms.\nEmily graciously takes us behind the scenes of co-writing her first book, including what she considered when choosing between traditional and self-publishing. She also shares the process behind writing the book together with Kathleen Shannon, and what marketing methods they used for promoting the book.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nWhy they chose traditional publishing over eBook and print-on-demand\n“For us, it was a matter of a couple different things, one of those being our multi-year long relationship where we were both talking about writing the book — and neither of us had done it yet. We both knew that external pressure — those deadlines and expectations from someone else — would actually help us write the book. That was a big part of it: knowing that we were answering to someone else.”  — Emily Thompson\nIf you know Emily and Kathleen, you know they are no strangers to doing the work. Each of the women run their own successful companies in web design and branding, respectively. Yet despite their independent success and work ethics, the book still hadn’t been written.\nUltimately, the pair looked at their biggest...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}