{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":" 5 Layers Every Florist Needs to Elevate Their Designs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a7f1bd21\"></iframe>","width":"100%","height":180,"duration":702,"description":"Welcome, flower friends! 🌸 In this minisode of The Floral Hustle, Jen dives deep into the art of creating beautiful floral designs by breaking down the essential layers of design. Perfect for florists looking to refine their recipes, simplify pricing, and elevate their arrangements, this episode guides you through each layer needed to make your florals bloom to their fullest.\nEpisode Highlights:\nFoundational Blooms: Learn why larger blooms, like roses, peonies, and mums, are ideal for creating structure and adding volume.\nTransition Blooms: Discover how medium-sized flowers such as spray roses and lisianthus add softness and blend the focal blooms with fillers.\nFillers for Depth: Explore the role of Queen Anne’s lace, wax flower, and baby’s breath in filling gaps, creating texture, and balancing color.\nLine Flowers for Drama: Hear Jen’s thoughts on using line flowers like delphinium and snapdragons to add verticality and flair to designs.\nDancing Flowers for Movement: Learn how delicate blooms like scabiosa and cosmos bring elegance and motion to arrangements.\nCoverage Blooms: For larger pieces, Jen explains the use of big coverage blooms like hydrangeas to mask mechanics and bulk up designs affordably.\nKey Takeaways for Florists:\nRecipe Building: Simplify planning with a foundational floral recipe that can be adjusted to suit any client’s preferences or budget.\nSourcing Smartly: Tips on buying hydrangeas and other blooms affordably from auctions, ensuring fresher and higher-quality flowers for your designs.\nScaling Your Business: Get insights into choosing budget-friendly options without sacrificing the fullness and beauty of your arrangements.\nSpecial Announcement: Business, Bouquets, & Branding Workshop\nExciting news! Jen is launching the Business, Bouquets, & Branding Workshop in January, held in her home-based studio in Minneapolis. This unique, hands-on workshop will cover everything from recipe building to photographing your creations and branding your...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}