{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Build a Content Strategy from Scratch (3 Steps)","html":"","width":"100%","height":180,"duration":3145,"description":"Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers.\nThe good news is, not all hope is lost.\nMy guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the most significant content promotion mistake you can make.\nTopics covered:\nIs content marketing timeless and here to stay?\nWhy talking to customers is the essence of content marketing\nIs transparency the “secret sauce” for content marketing?\nThe first step to getting started with content marketing\nHow to reach out to customers for customer interviews\nHow to translate customer interview results to tangible content strategies\nIdentifying customer pain points and translating it into content\nClosing the gaps between SEO and the content you’d like to create\nHow to outsource your content creation\nThe one biggest mistake companies make when it comes to content promotion\nWhat Len think marketers should learn today that will help marketers in the next 5 to 20 years\n\nResources mentioned:\nPodia\nGroove Blog\nJohnson & Johnson\nHotJar\nAhrefs\nGoogle Keyword Planner\nAhrefs Blog\nGood Strategy Bad Strategy: The Difference and Why It Matters\nForget The Funnel\nYour First 90 Days as a Marketer: How to Build Trust and Make an Impact with Claire Suellentrop\nCustomer Journey Mapping - Get Started in a Few Steps with Georgiana Laudi\nStartup School by Y Combinator\nLen ’s Twitter","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}