{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"For Women Who Love The F-Word ","title":"142: Building A Multi-Million Singapore Skincare Brand on Tiktok and Shopee: Why Live E-commerce is more than just a digital sales gimmick ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a7f9433f\"></iframe>","width":"100%","height":180,"duration":671,"description":"In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?\nGenecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on 893FM Money FM to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.","thumbnail_url":"https://img.transistorcdn.com/FynfAaoBAb7d0to9-7kd7jddBHHuSjZQUDWgaohhwYQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI0MTkvMTU2NTc4/MTI0Mi1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}