{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"For Real: Life, Leadership, & Unlearning","title":"270. Sell More With Storytelling, with Kelly Swanson","html":"","width":"100%","height":180,"duration":2157,"description":"Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), \"Don't sell the service. Sell the story.\"  \nBut how do we do that when we're not sure what story to tell.\nIs it the story of me?\nIs it the brand story?\nIs it the couple's story?\nThe thing is, if we can merge those 3 stories together, we're creating a powerful connection where couples will be drawn to work with us.\nToday, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, \"Content is King.\"\n\nThis episode is a must-listen for professionals looking to humanize their brand, build trust, and connect with clients on a deeper level.\n---\nWedding and Event Planners Story Chat with Kelly Swanson - StoryStudio.Life\nStory Impact Academy - https://motivationalspeakerkellyswanson.com/story-impact-academy/\nInstagram - @Kelly_Swanson_Speaker\nStoryImpactNetwork.com\n---\nToday's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.\nWeddings for Real on Social Media:\nInstagram: @weddingsforreal\nFacebook: @weddingsforreal\ntwitter: @weddingsforreal\nToday's episode is hosted by Rachel Sheerin.  Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.","thumbnail_url":"https://img.transistorcdn.com/YJ4cYMq8YKaHusQjVe21lcwfDQkhwO1vUDsTPInwO9c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzZh/MTgzYTZkMjViZWZk/MDM2YjY1MDhlMTlk/YjU1NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}